Think Outside the Share Button
Idea: Get users to connect their activity on your platform to another platform, outside the share button.
Example: Airbnb offering showing a link to share user's listings on Craigslist.
For You: Look at your product and make a list of all the things users create on it — a listing, a photo, a comment, an account, a thought, a like, … Then do a little bit of research to see if a) there are other platform which feature these things and b) there are other platforms that use these things, or could use these things.
Meerkat + Airbnb: Host host-led live tours of listings. Hosts can opt in and pick a time slot for when they can show off their space. Show the hosts’s Meerkat name and showing time slots on the listing.
Food Spotter + Foursquare: Do I really need to spell this one out?
Vessel + Magisto: Similar to the Facebook + Instagram relationship.
