Thinking
Nordstrom Rack just sounds old and uninspiring.
First there's the name Nordstrom, which makes me think of granny panties and cardigans. Then, there's the lovely addition of Rack, which is harsh, not fun and uninspiring.
Dun duh-duh! In swoops me to spruce up their brand with a fresh, young, feeling so they can get those dollar(s)-spending look-at-me young fashionistas of the world to WANT to go to Nordstom Rack.
Execution
Show the people who goes to Nordstrom Rack — cool, fun, hip, stylish, daring beautiful woman. And what these Nordstrom Rack shoppers are for doing so — Beautiful, Brilliant....
End with a tagline that ties it all together, PLUS still speaks to the hardworking older demographic who revels in the idea of doing a little something for herself this weekend or after work. She's been behind a desk all day... she deserves it!
No comments:
Post a Comment