Thinking
Let's make people think they need an upgrade. The key here is to not tell them it's better, but let them realize it is. When selling luxury you don't bring up facts and direct talk, but you show luxury and sell the idea of them being able to show the luxury as a representation of themselves to others... with these products.
Execution
Take a well known idea that represents high class and show them something even better. Show how they can be above even what is considered the top. Gold is always better than silver. We don't tell them, but make them realize.
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