What Millennials Don't Know They Want

image via Ed Yourdon

The Fact
Whole Foods is opening smaller stores that will have a more limited selection of products at value prices. Why? To attract millennials.

The Takeaway

Be hard to get, and easy to find.

Why are farmer's markets are so big with this generation? Why are we rushing to music festivals like a teen to a tampon? It offers something that is usually hard to get, but makes it easy to find (locally grown food, experience.) It nearly tricks the shoppers to thinking they are getting something that is hard to get and hard to find, but, by making it easy to find, the shopper is able to obtain it, obviously. So, be or offer something that is usually hard to get, but make it easy to find.

Also, be cheap. Millennials want this hard to find valuable shit at a good price. Good luck.