Uuuuuuuuuugh. This Downy ad.
Yo, I get it. It's clever, sort of. But it's stuck in between over produced and real. If you're going to show Joe Schmoe on a subway, then show Joe Schmoe is a subway... for REAL. This produced "real" setting and people just pisses me off and actually puts me off. The ONLY way anyone is going to smell you on a subway is if they are smushed up against you during rush hour. THEN you'll want to smell good and impress the lady who has her nostrils already an inch away from your sweatshirt.
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