What I See
Communication goes way beyond copy, but you already knew that. Here, Hyatt is using photos that resemble the look of phone or instagram photos on their website. I love this. It's smart.
Why I Like It
I believe these photos. I don't believe some stock photo of a man smiling because of his free shitty continental breakfast. That stale toast sucks — we both know it.
When we believe what we see, we think it can happen to us. People's perception of what's possible is changing. They don't believe as much because they are being told more.
And because these photos resemble something I create and share on my phone, it makes me want to go to this place that is full of photo-sharing opportunities.
Show and tell consumers something they can believe, while still being aspirational... like these photos.
No comments:
Post a Comment