A Perfect Email for Getting People to your Brand's Blog + Content - SumAll

1. A nice image, a big heading, and big CTA, so you don't have to read the middle text part, but can just get on with it.

2. A descriptive, but short heading and CTA, so you don't have to read the middle text part, but can just get on with it.

3. Summary as the heading and a simplified version of it as the CTA, so what you're getting is rich, but what you're clicking on is simple.

4. The idea of what this email is about was broken down as I experienced the email. The subject of this email was "4 Ways to Deliver Awesome Customer Service", making it interesting enough to open and trust-worthy enough to open because it told me what I was opening and how much content I was investing in reading. Then the heading was a little more formal, so I could trust the content. Then, the CTA was simple, so it was easy to read and click on.

Perfect.

This is how to compose an email if you want to share content as brand from your blog.