The Native Ad Concept
A series that consists of interesting people talk about interesting things while using a brand's product.
Props for:
Not putting the brand name in the title of the series so it feels more real, and having a great shot of people having a good time in the header. People always want to get involved with people who (authentically) look like they're having fun.
Props for:
Having people not talk about the product, but showing them using it and enjoying it.
Props for:
Making it a series! Seeing this promoted series a few times on Mashable makes it more of a regular Mashable thing, rather than a one-time soulless promoted post. You almost forget it sponsored.
Here's the link.
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