Recently I created a checklist of things to consider before pushing new pages for a client. We spent over a month discovering what could be improved with their site's copy and general user experience.
The result was a 106-slide deck... who the fuck is going to go through all of that as a regular reference? Nobody.
The checklist is a full page, but, I realized that it all whittles down to one question:
UX Copywriting Tip:
Ask yourself a simple question... Are you helping the customer?
What they need help with varies, of course. But, at the very core of everything you do, it really comes down to making sure what you're doing is helping the customer. Whether it's completing a project, making a purchase, having fun, getting drunk, or even unsubscribing. Make it about helping them the best way you know how to.
It seems like an obvious thing to consider, but it's an important question that often gets skipped.
It seems like an obvious thing to consider, but it's an important question that often gets skipped.
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