It's been five days since the announcement, so we all know that Instagram now offers "carousel ads" for advertisers. And the other BIG NEWS is that the new carousel ads also let brands give a link in the ad. Up until now, advertisers were no different from users when it came to links, and they too could only have clickable links in their profiles, not on their posts.
Ways to use Instagram's Carousel Ads, Beyond Stories
The obvious way to use the carousel is to tell a story, so I'll skip that one.
1. Entice to Swipe
Get people curious about what's next in the carousel by showing a snippet of the next image within the first one. Kind of like this:
2. Surprise
Something sticks with you if you have a bigger reaction to it. Get a bigger reaction with your instagram carousel ad and give users a surprising twist to your carousel story. Kind of like this:
3. Instructions
Everyone loves a good How-To. Get creative and think of ways to bring users in with a how-to they might be curious about, or need, and then tie it to your brand. Make sure it's valuable through humor or actually teaching something though. Otherwise it'll just be freakin annoying.
Well, those are the few off the top of my head. Get in touch if you're curious about more ideas.
Cheers.
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