Instagram Carousel Ad Ideas + Tips

It's been five days since the announcement, so we all know that Instagram now offers "carousel ads" for advertisers. And the other BIG NEWS is that the new carousel ads also let brands give a link in the ad. Up until now, advertisers were no different from users when it came to links, and they too could only have clickable links in their profiles, not on their posts.

Ways to use Instagram's Carousel Ads, Beyond Stories

The obvious way to use the carousel is to tell a story, so I'll skip that one.

1. Entice to Swipe

Get people curious about what's next in the carousel by showing a snippet of the next image within the first one. Kind of like this:

2. Surprise

Something sticks with you if you have a bigger reaction to it. Get a bigger reaction with your instagram carousel ad and give users a surprising twist to your carousel story. Kind of like this:

3. Instructions
Everyone loves a good How-To. Get creative and think of ways to bring users in with a how-to they might be curious about, or need, and then tie it to your brand. Make sure it's valuable through humor or actually teaching something though. Otherwise it'll just be freakin annoying.

Well, those are the few off the top of my head. Get in touch if you're curious about more ideas.

Cheers.

Native Advertising Ideas - Cadillac on Mashable

The Native Ad Concept

A series that consists of interesting people talk about interesting things while using a brand's product.

Props for: 

Not putting the brand name in the title of the series so it feels more real, and having a great shot of people having a good time in the header. People always want to get involved with people who (authentically) look like they're having fun.

Props for: 

Having people not talk about the product, but showing them using it and enjoying it. 

Props for: 

Making it a series! Seeing this promoted series a few times on Mashable makes it more of a regular Mashable thing, rather than a one-time soulless promoted post. You almost forget it sponsored.

Here's the link.